Enriched Tools
Quantitative / Qualitative CX Studies
CX Studies
At Stiga, we make use of quantitative analysis techniques, including multichannel fieldwork (telephone or online surveys, text messaging, etc.), and qualitative methodologies, such as focus groups or in-depth interviews. This enables us to provide results on latent, underlying issues that cannot be directly observed (thoughts, beliefs, etc.).
With our ad-hoc CX studies, you can identify customer preferences and needs, as well as the reasons behind their dissatisfaction or decision not to recommend the company, etc.
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Customer preferences and needs.
The reasons behind customer loss, unsubscription or cancellation.
Why they are dissatisfied or do not recommend the brand.
The results of the studies are analyzed by our consultants, who are experts in customer experience. They obtain valuable insights, conclusions and recommendations on the basis of customer perceptions.
